{"id":8694,"date":"2025-12-18T03:15:46","date_gmt":"2025-12-18T03:15:46","guid":{"rendered":"https:\/\/dev-qrcode25.dsmdevbox.com\/blog\/qr-codes-vs-bluetooth-beacons\/"},"modified":"2025-12-19T15:24:59","modified_gmt":"2025-12-19T15:24:59","slug":"qr-bluetooth-beacons","status":"publish","type":"post","link":"https:\/\/dev-qrcode25.dsmdevbox.com\/fr\/blog\/qr-bluetooth-beacons\/","title":{"rendered":"QR codes vs balises Bluetooth"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si vous \u00eates confus et essayez de d\u00e9terminer s\u2019il faut utiliser des QR codes ou des balises Bluetooth pour votre strat\u00e9gie marketing, vous n\u2019\u00eates pas seul. Les deux ont \u00e9t\u00e9 utilis\u00e9s par des marques pour connecter le monde physique et le monde num\u00e9rique. Mais lequel a le plus de sens aujourd\u2019hui ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans cet article, je fournirai une comparaison approfondie entre les QR codes et les balises Bluetooth. Ainsi, vous pourrez choisir la technologie qui correspond le mieux \u00e0 vos besoins. Je comparerai les deux en fonction de l\u2019engagement de la marque, du co\u00fbt, de la complexit\u00e9 et des r\u00e9sultats que chacun peut offrir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous \u00eates confus et essayez de d\u00e9terminer s\u2019il faut utiliser des QR codes ou des balises Bluetooth pour votre strat\u00e9gie marketing, vous n\u2019\u00eates pas seul. Les deux ont \u00e9t\u00e9 utilis\u00e9s par des marques pour connecter le monde physique et le monde num\u00e9rique. Mais lequel a le plus de sens [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"_links":{"self":[{"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/fr\/wp-json\/wp\/v2\/posts\/8694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/fr\/wp-json\/wp\/v2\/comments?post=8694"}],"version-history":[{"count":2,"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/fr\/wp-json\/wp\/v2\/posts\/8694\/revisions"}],"predecessor-version":[{"id":8696,"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/fr\/wp-json\/wp\/v2\/posts\/8694\/revisions\/8696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/fr\/wp-json\/wp\/v2\/media\/8595"}],"wp:attachment":[{"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/fr\/wp-json\/wp\/v2\/media?parent=8694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/fr\/wp-json\/wp\/v2\/categories?post=8694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/fr\/wp-json\/wp\/v2\/tags?post=8694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}