{"id":8701,"date":"2025-12-18T03:15:46","date_gmt":"2025-12-18T03:15:46","guid":{"rendered":"https:\/\/dev-qrcode25.dsmdevbox.com\/blog\/qr-codes-vs-bluetooth-beacons\/"},"modified":"2025-12-19T15:43:43","modified_gmt":"2025-12-19T15:43:43","slug":"qr-bluetooth-beacons","status":"publish","type":"post","link":"https:\/\/dev-qrcode25.dsmdevbox.com\/es\/blog\/qr-bluetooth-beacons\/","title":{"rendered":"QR codes vs Bluetooth beacons"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si est\u00e1s confundido y tratando de decidir si usar QR codes o beacons Bluetooth para tu estrategia de marketing, no est\u00e1s solo. Ambos han sido utilizados por las marcas para conectar el mundo f\u00edsico y el digital. Pero \u00bfcu\u00e1l tiene m\u00e1s sentido hoy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este art\u00edculo, ofrecer\u00e9 una comparaci\u00f3n detallada entre QR codes y beacons Bluetooth. De esta manera, podr\u00e1s elegir la tecnolog\u00eda que mejor se adapte a tus necesidades. Comparar\u00e9 ambos en funci\u00f3n del compromiso de marca, el costo, la complejidad y los resultados que cada uno puede ofrecer.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si est\u00e1s confundido y tratando de decidir si usar QR codes o beacons Bluetooth para tu estrategia de marketing, no est\u00e1s solo. Ambos han sido utilizados por las marcas para conectar el mundo f\u00edsico y el digital. Pero \u00bfcu\u00e1l tiene m\u00e1s sentido hoy? En este art\u00edculo, ofrecer\u00e9 una comparaci\u00f3n detallada [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-8701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/es\/wp-json\/wp\/v2\/posts\/8701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/es\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/es\/wp-json\/wp\/v2\/comments?post=8701"}],"version-history":[{"count":2,"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/es\/wp-json\/wp\/v2\/posts\/8701\/revisions"}],"predecessor-version":[{"id":8703,"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/es\/wp-json\/wp\/v2\/posts\/8701\/revisions\/8703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/es\/wp-json\/wp\/v2\/media\/8600"}],"wp:attachment":[{"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/es\/wp-json\/wp\/v2\/media?parent=8701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/es\/wp-json\/wp\/v2\/categories?post=8701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev-qrcode25.dsmdevbox.com\/es\/wp-json\/wp\/v2\/tags?post=8701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}