How QR Codes Can be Used in Commercials

A QR code is a special type of image that contains data, similar to a bar code. These codes are typically square and made of smaller black and white squares, looking sort of like a jumbled up chess board. 

These codes can be scanned by a mobile phone, tablet, or other device, in order to view and access the data contained. This can be anything from tracking information, web addresses, videos, images, social media links, contact information, and more!. 

QR codes are essentially just flat pictures in the real world, so they can be placed anywhere you can display a simple image. This can be on a business card, a flier, a sticker, a convention badge, a restaurant menu, or in this case, in a commercial. 

As stated above, QR codes are really just pictures in the real world. Therefore they can be placed anywhere you could an image including on a screen, and they will likely still be scannable. 

You could have a QR code in the bottom corner throughout the commercial, or have it be the focal point at the end, with a message encouraging audiences to scan. Just make sure that your QR code doesn’t take away from the advertisement itself and that the audience knows what they’ll be doing by scanning.

QR codes offer a unique and easy way to engage with your audience after the commercial ends. Instead of just continuing with their show and potentially forgetting about your brand, you can offer a QR code that links them to your official website or a more in depth video on your business. You can even allow your customers to buy your product right from the commercial!

You can even use QR codes in commercials for special offers, like prizes or sweepstakes. QR codes are a great way to make sure you have your audience’s attention even after the ad ends. 

How you make the QR code for your commercial depends on what media you are looking to attach to it, this could be anything from the brand’s official website, a video on the promotion, or whatever you might feel is appropriate. Below are some tutorials for making QR codes we have already covered on this blog. 

• Videos
• Text
• Social media pages
• Images

• Know your audience:If you’re certain that most of your intended audience doesn’t know how to use QR codes or just don’t like them, then don’t use them. 

• Keep instructions clear:Provide clear instructions on how to use and scan QR codes as well as where the codes will redirect to. 

• Place codes on a flat surface: To make sure that codes are still scannable, only put them on flat surfaces, like walls, tables, posters, or fliers. 

• Use high contrast: If using custom colors on a code, make sure that the colors are distinct enough from each other to be read as a QR code. 

• Make sure codes are visible: Don’t place codes where patrons are unlikely to see them. 

• Only use codes when necessary: If an alternative exists that’s easier for all parties involved, use that. 

• Test on multiple devices: Make sure your codes work whether scanned on an Android device, iPhone, tablet, or other device.

With the tools available on QR Code Developer, as well as other code generators, you can monitor the usage of any code you create. This can include how many times a code has been scanned, where it has been scanned, on what device, using what browser, and more. With these tools, you can figure out which codes are reaching the most people and where to focus any advertising efforts. 

With QRCodeveloper you can monitor:

• Number of scans
• Number of scans by operating system
• Scans by browser
• Scans by country
• Scans by city
• Scans by language
• Unique scans

QR codes make it so that potential customers can further engage with a brand long after the commercial ends. This way you can further increase engagement and make your brand far more memorable to your audience. 

If you want to create your own QR code to be used in a commercial, you can right now for free with QR Code Developer. Get started today to join the exciting world of QR codes!